How to Incorporate Outreach into your Editorial Calendars

Editorial calendars are the glue that holds any content marketing strategy together. They determine the content produced, who it’s for, and when it’s completed. Making sure to structure your calendar for success is vital to your online branding. That said, the foundation of a good calendar is learning how to incorporate outreach into your planning. […]

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How to Optimize Blog Articles for On-Page SEO

What are the best practices to keep in mind when optimizing blog content for SEO?  You’ve probably heard a lot of conflicting advice.  In this article, we’ll go through on-page SEO best practices for optimizing blog content.  This will guarantee that you are hedging your bets for on-page relevance. When combined with a strong outreach […]

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How to align your content strategy with your sales funnel

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of […]

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