How to Include Influencer Marketing in your Digital Strategy

Every marketer knows the struggle of creating ads that don’t overtly promote your own product. It’s nearly impossible, and becoming more difficult all the time. Consumers are more aware than ever, and increasingly fickle about what advertisements they trust. Can you really blame them? Enter influencer marketing. Harness the voices of bloggers, social media advocates, […]

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How To Add Influencers To Your Digital Marketing Mix

Content has quickly become an integral part of any inbound marketing strategy. Consumers no longer want advertisements, but instead demand content that entertains and informs. This is great news for marketers, since the shift to content marketing costs 62% less than outbound marketing, and generates three times as many leads. The difficult part isn’t creating content, but rather cultivating an […]

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The Soft Touch Of Sales: Seven Tips For Female Business Owners

In November 1988, “The Journal of Personal Selling and Sales Management” published an article exploring “sex stereotyping” in sales, and the preconceived notions female business managers and salespeople face from both buyers and colleagues. Nearly 30 years later, it is still rare for women to reach the sales executive level. There are fewer women in sales than in general business positions, and […]

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