Influencer Marketing Roulette: The Good, The Bad, and The Ugly

Consumers in today’s world are focused less on advertisements, and more on content. They don’t care that your product is the best on the market. Rather, they want to know what value your brand brings them. This line of thinking is pushed every time another company goes out of their way to make branding important. Take Apple, […]

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How To Survive Shiny Object Syndrome in Influencer Marketing

The recent debacle surrounding YouTube influencer PewDiePie is a very clear lesson for any current and future influencer marketing campaigns: Disney and YouTube both fell victim to “shiny object syndrome,” the tendency to constantly get distracted by new ideas. They’re both learning the hard way the importance of properly vetting influencers and ensuring they stay true to their […]

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5 Hacks to use Social Selling to Push Buyers Down your Sales Funnel

In the past, digital marketers would see each of their channels in silos and create strategies for each silo. Rarely did marketers build strategies across channels that take into consideration multiple touch points and attribution. Smart marketers will have noticed a shift away from single touchpoint and attribution model to multiple touch points and attribution, […]

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